Chic Stroller Shades Keeps Style in and Sun out!

This week in the city has been a literal scorcher.  With temperatures reaching over 100 degrees during the day, die-hard New Yorkers are still buzzing around the streets.  Afterall, this city stops for nothing.

Everyone seems to be attempting to create their own shade, whether by wearing wide-brimmed hats or even walking with umbrellas.  But mothers pushing strollers don't have any accessories to shield their little ones from the brutal elements other than a baby blanket or towel to drape.  Well, Therapie has the perfect sunny-day, must-have stroller accessory!  The CityShade offers stylish sun/wind/sleep protection for high-end baby strollers.  The are all made in the U.S.A, 100% organic and eco-friendly to boot!

This product was created by a fellow NYC mum and her story is one I'm sure many women with infants can relate to.  The first time Micaela Birmingham stepped out with her newborn daughter, she proudly displayed her expensive new stroller for the debut excursion to the park.  Very quickly, she realized a major design flaw as the sun was shining directly into the baby's eyes.  The sweater she tried to drape over the bassinet kept falling off the whole way to the park.  That very night, she was up til 3am inventing the solution and gave birth again, this time to the CityShade.  After being constantly stopped in the streets by desperate mothers asking where she bought her shade, she decided there was a need to put her creation out on the market. Now there are mums as far as Dubai and London benefitting from her CityShade.  

Even celebrity mum, Kelly Rutherford of Gossip Girl loves the product and has this testamonial, "The CityShade is a must-hav for new moms.  It protects your baby from too uch sun or wind and also blocks out a lot of the city noise...especially at naptime!!  The CityShade is a chic, new accessory for my Bugaboo Bassinet."

Now, by popular demand, the CityShade is also available for the Stokke Xplory, in addition to the Bugaboo Cameleon/Frog, icandy, UPPAbaby Vista and more.

Only available at our Columbus Avenue store!  

Reasons you need the CityShade besides the fact that it looks so good:

• Babies under 6 months are too young to wear sunscreen.  The American Academy of Pediatrics (AAP), the Skin Cancer Foundation, and American Academy of Dermatology (AAD) all recommend waiting until after a baby is 6 months to apply sunscreen.
• Infants have thinner skin and underdeveloped melanin making them very susceptible to burns.
• We receive 50-80% of our lifetime's sun exposure during childhood.
• With the right precautions, you can greatly reduce your child's chance of developing skin cancer in the future.